class lab on service announcements

The theme they all had in common was that they both used emotional appeals to make their argument. In both videos they used personal narratives of friends and family to make the viewer feel connected or intimate with the subject by making the characters involved more real to the viewer. The differences in the approaches the two arguments made were that in Josh’s story it focused on the one individual story to make their argument. The AT&T video used the stories of more than one person to make their point. While both used emotional appeals to make their arguments they AT&T used logos as well when the officer stated how he comes across the type of situations often. (Statistics)